1
Week 1
Subscribe & Absorb
Subscribe to 5 industry sources: Marketing Brew, AdAge, Search Engine Journal, Social Media Today, and one niche source in your interest area. Spend 15 minutes each morning scanning headlines.
🎯 Know what the industry is talking about.
2
Week 2
Explore & Experiment
Pick 3 tools or platforms you've never used — Google Analytics, Canva, a social ads manager, ChatGPT for marketing prompts, etc. Spend 30 minutes on each just exploring.
🎯 Build hands-on familiarity with tools professionals use daily.
3
Week 3
Study & Analyze
Find 3 recent marketing campaigns — Super Bowl ads, viral social campaigns, brand launches. Write a one-paragraph analysis of each: who was the audience, what was the message, and did it work?
🎯 Start thinking like a strategist.
4
Week 4
Reach Out & Connect
Send 3 LinkedIn messages to professionals in your target industry using this framework: Context (how you found them), Relatability (what you have in common), and Ask (one specific question about their career).
🎯 Turn curiosity into real relationships.
